ABOUT
KARMIN
Karmin Agency is a community of marketing enthusiasts founded in 2023 and based in Yerevan.
We help ambitious teams overcome high marketing and advertising costs in the world's most competitive markets.
With a primary focus on China, we assist our clients in redefining their marketing, PR, and brand strategies in the region.
Instruments that
serve your goals
We provide a tailored mix of analytics, media, and events with no off-the-shelf solutions
Adding precision
to communications
A data-driven approach to help you know and reach your Chinese audience better
Co-marketing &
cost efficiency
We perform joint campaigns to reduce marketing expenses in China
Our cases in China
FMCG
Edible Oil: E-Com, Marketing & SMM
We performed an online survey in 20 Chinese cities and obtained insights on oil consumption and foreign brand perception. Our team has set up and designed a Tmall shop and integrated it with the warehouse in China. We drafted and performed several internal Tmall promo and social media campaigns. The e-shop has been among Tmall's top-10 in its category several times in 2023-2024.
FMCG
Imported wine in China
Our team organized a series of expert interviews with Chinese wine importers and distributors. We also carried out several online surveys to collect insights on wine consumption and the image of key wine exporting countries in China. After the research, we drafted a creative concept to promote a group of foreign wine brands.
Logistics
PR & Media Monitoring in China
Weekly monitoring of the Chinese news on China-Europe railway and multimodal transportation. Trend analysis, thesis collection, and partner search. The data obtained has been subsequently used to enhance B2B brand positioning and marketing activities.